Strategic Design & Innovation
Create a new experience for the Freelance workforce
September - December 2018
Researching & Interviewing, Concepting, Wireframing & Prototyping, User Testing, Storytelling & Video Creation, Business & Marketing Strategy
Agnes Sunyoung Yoon
Kevin McElroy, Fjord
Roger Mader, Ampersand
Criswell Lappin, Ingage
To understand the challenge we researched current trends in the freelance economy and what the current competitive landscape looked like. Here are some of our key findings.
We interviewed a mixture of full-time and part-time freelancers and people who work with hiring freelancers within their company to get an idea of what the biggest work pressures are for people in the freelance industry.
We synthesized our research and narrowed our focus down to the following principles to design against.
Prototyping & User Testing
Based on our user research we began our ideation and prototyping phase. We went through several rounds of ideation, user testing & iteration based on our results and feedback.
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