Strategic Design & Innovation


Create a new experience for the Freelance workforce

Project Duration

September - December 2018


Researching & Interviewing, Concepting, Wireframing & Prototyping, User Testing, Storytelling & Video Creation, Business & Marketing Strategy


Leanne Carroll
Agnes Sunyoung Yoon
Ravi Seethapathy


Kevin McElroy, Fjord
Roger Mader, Ampersand
Criswell Lappin, Ingage



Market Research

To understand the challenge we researched current trends in the freelance economy and what the current competitive landscape looked like. Here are some of our key findings.



User Research

We interviewed a mixture of full-time and part-time freelancers and people who work with hiring freelancers within their company to get an idea of what the biggest work pressures are for people in the freelance industry.


Key Findings

We synthesized our research and narrowed our focus down to the following principles to design against.


Prototyping & User Testing

Based on our user research we began our ideation and prototyping phase. We went through several rounds of ideation, user testing & iteration based on our results and feedback.

Concept Screens

Josu is a full-service personal assistant for all your freelancing needs. Josu helps you with your schedule, invoices and expenses throughout the year to help you stay on top of everything. Best of all? Josu keeps track of your taxes so you always know how much you owe and how much you need to save. Everything from location based updates, to prioritizing and reminders, Josu does all the worrying for you so you can focus on the work that matters, when it matters.