The Ask:

Alouette asked us to create a campaign to introduce themselves to a younger audience in the US.

The Work:

We re-positioned the brand to appeal to a millennial audience with a comprehensive brand campaign including a :15 spot and a series of humorous recipe videos for social media. The unique, full flavor and true taste of Alouette soft, spreadable cheese comes from the artfully blended ingredients in each chef-crafted flavor. A simple swipe instantly transforms any bland cracker, banal burger or so-so sandwich into a work of art.

Launch Video

Social Campaign